Episode 12

Have you ever picked up a product claiming to be eco-friendly, only to wonder if that green label was just a marketing gimmick? Do labels such as 'compostable,' 'cruelty-free,' and 'organic' actually hold meaning? What product labels can consumers trust? All of these questions and more will be answered in this episode where we dive deep into the deceptive world of greenwashing. Host Rose Daily and guest Kim Mintrone unravel how companies use clever but misleading tactics to appear environmentally friendly, while there actual impact remains questionable. 

Greenwashed Brand Search Tool

Third-Party Verified Product Labels

Eco-Labels to Look for When shopping

Episode 12

Episode Highlights

  • 58% of CEOs admitted their companies greenwashed
  • How companies use labels, images, and influencers to greenwash their products
  • Trustworthy Labels: Green Seal, Leaping Bunny, B-Corp, and USDA Organic
  • Can you trust Target's fair-trade jeans?
  • Avoid greenwashing as a consumer: brand research, traceability, certified labels

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