Central Main Street Corridor BUILD Redevelopment Plan

First Public Input Session

Weren't able to make it to the Public Input Session on Thursday, April 27- fill out the survey through the link here - http://sunprairie-publicmeeting1.questionpro.com. Would rather print and bring in a hard copy you can find that here. Several activities can also be found on the first floor of City Hall.

Survey available through Monday, May 8th. Look for results and more information on the next steps of the planning process after May 11.


The Central Main Street Corridor planning area consists of the entire Tax Increment District 11 (TID 11), roughly 89 acres, extending east from Ruby Lane to Jones Street and approximately two blocks north and south off of Main Street. What was once the former Highway 151 Business Corridor, the Central Main Street Redevelopment Corridor contains a surplus of industrial buildings and underutilized parcels with public services already in place. The goal of the planning project is to attain the highest and best use by revamping the corridor, attracting new development, and linking the historic downtown to the developing Westside Neighborhood.

The Sun Prairie Community Development Authority (CDA) is serving as the steering committee while Vierbicher Associates, Inc. has been hired as the contracted consultant to assist with the planning project. The project will focus on strengthening social and economic vitality, increasing housing density, and establishing sustainable activity and compatible uses within the Central Main Street Corridor.

This process is being funded in part by a Better Urban Infill Development (BUILD) grant from Dane County. The City has successfully partnered with the Dane County BUILD program in the past, including the creation of Downtown Redevelopment plans that directly led to the development of Cannery Square, as well as the redevelopment of several industrial parcels to the Pick ‘N Save Grocery Store development located at the intersection of State Highway 19 and County Highway N.



Taylor Brown
Economic Development Specialist
City of Sun Prairie
Economic Development Department