Strategic Initiatives

The BID Committee's annual efforts are centered around 4 key strategic initiatives that include:
  • Business Recruitment
  • Support for and Retention of Existing Downtown Businesses
  • Effective Communication with Key Stakeholders including business owners, property owners, visitors, customers, and partners.
2016 Initiatives 

The Business Improvement District initiatives for 2016 include:

    • Continue to recruit businesses to the downtown business district through direct marketing.
    • Implement a loan and/or grant program for new and existing businesses for interior and exterior improvements, technical advice and start-up inventory.
    • Continue supporting the Farmers Market to improve traffic, signage, promotion, etc.
    • Continue to publish a downtown business and events directory.
    • Continue support of programs and events initiated by other downtown entities including the Holiday Tree Lighting, Cannery Square Block Party, etc.
    • Continue holding a Downtown Art Fest on Main Street.
    • Continue to support ongoing maintenance and upkeep of the Downtown area including the Main Street flower pots, the walkway between Main Street, new benches, etc.
    • Recommend and possibly fund improved “wayfarer” signage in the Downtown Business District to alert visitors to specific locations and parking.
    • Continue to work with city department heads for the betterment of downtown.
    • Develop new promotional, advertising and ideas and continue to attract shoppers to downtown.
    • Encourage new and improve existing events in the downtown area.

The BID Committee uses standing sub-committees and other resources to carry out these initiatives. Below are the current sub-committees.

  • Business Recruitment
  • Advertising
  • Promotions & Events
  • Beautification, Maintenance & Signage

Contact Us

  1. Colleen Burke
    BID Manager

    Dan Callies
    BID Chairperson

    300 E Main Street
    Sun Prairie, WI 53590
    Ph: 608-512-9743
    Map It!

The BID Board typically meets the first Thursday of the month at Market Street Diner, 110 Market St, Sun Prairie, WI.

Please view the Main Calendar on the homepage for more information and access to agendas.
Interest in serving on the Business Improvement Board of Directors or a sub-committee?

Please contact the BID Manager.