Strategic Initiatives

The BID Committee's annual efforts are centered around the following strategic initiatives:
  • Business Recruitment and Retention of Existing Downtown Businesses
  • Advertising, Promotions, and Events
  • Beautification, Maintenance, and Signage

Committees are made up of BID and non-BID Committee members where possible. Committees will meet as often as necessary to accomplish 2017 initiatives.

2017 Initiatives


The Business Improvement District initiatives for 2017 include:

    • Continue to recruit businesses to the Downtown business district through direct marketing.
    • Implement a loan and/or grant program for new and existing businesses for interior and exterior improvements, technical advice, and start-up inventory.
    • Continue supporting the Farmers Market to improve traffic, signage, promotion, etc.
    • Continue to publish a Downtown business and events directory.
    • Continue to support of programs and events initiated by other Downtown entities, such as: Taste of Sun Prairie, Holiday Tree Lighting, etc.
    • Continue to support ongoing maintenance and upkeep of the Downtown area including the Main Street flower pots, the walkway between Main Street, bicycle racks, snow removal, improved lighting, etc.
    • Recommend and possibly fund “wayfinding” signage directing visitors to Downtown.
    • Continue to work with city department heads for the betterment of Downtown.
    • Develop new promotional, advertising and ideas and continue to attract shoppers to Downtown.
    • Encourage new and improve existing events in the Downtown area.



Contact Us

  1. Colleen Burke, BID Manager
    Dan Callies, BID Chairperson

    300 E Main Street
    Sun Prairie, WI 53590
    Ph: 608-512-9743
    Map It!

The BID Board typically meets the first Thursday of the month at Market Street Diner, 110 Market St, Sun Prairie, WI.

Please view the Main Calendar on the homepage for more information and access to agendas.
Interest in serving on the Business Improvement Board of Directors or a sub-committee?

Please contact the BID Manager.

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